Sahiil Davda

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on January 09, 2019

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Location: Ahmedabad, Gujarat, India

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7 Dark Truths About Human Psychology Nobody Wants to Admit

7 Dark Truths About Human Psychology Nobody Wants to Admit | Sahil Davda By Sahil Davda · Psychology & Human Behavior · 9 min read 7 Dark Truths About Human Psychology Nobody Wants to Admit ⓘ Affiliate Disclosure: This post contains affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend books and products I genuinely believe in. The most dangerous lies are not the ones other people tell you. They are the ones your own mind tells you — and you believe them completely. I have been obsessed with human psychology for years. Not the textbook version. Not the motivational poster version. The real, uncomfortable, fascinating version — the one that explains why smart people make terrible decisions, why kind people hurt each other, and why we all think we are above average at everything. The more I read, the more I realized something unsettling: most of what drives human be...

Burger Singh to Enter Gujarat

Burger Singh, the chain of Indianised burgers with operations in India and London, is seeking aspiring entrepreneurs in Gujarat and Punjab for franchise deals, thereby supporting India’s rising dominance in the world of burgers. By 2021, the company aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot and 12 outlets in Chandigarh, Ludhiana, Jalandhar, Pathankot and other tier-3 cities in the region. The brand has recently closed one deal in Ahmedabad, and a master franchise deal in Surat for three cloud kitchens in the city which will be operational in a few months. Currently, the burger chain has 35+ outlets across India with another 20 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Ahmedabad, Surat, Delhi NCR, and Chandigarh. Presently, the company is offering a franchise option only on the cloud kitchen models focused entirely on home deliveries. The HQ in Gurgaon will undertake the management for all the Gujarat outlets. “Our l...

Indian consumers respond positively to Zomato & Swiggy’s proactive measures in response to COVID-19

The Coronavirus outbreak has affected many businesses, with the food & beverage industry being the early few to experience the impact. As of mid- April around two-thirds of urban Indians (64%) said they are very or fairly scared about contracting the Coronavirus. An expected result of this outcome is a decline in Purchase Intent (how likely is one to purchase from a brand in the next 30 days) among those who were in-market to purchase food from delivery apps. The intention to purchase from food delivery apps gradually declined throughout March- when the outbreak first hit India, but saw a gradual increase in the last week of the month. This naturally led to a decreased customer base for key players- Swiggy and Zomato. Between March 15th and April 16th 2020, Zomato witnessed a weakening customer base from 46.3 to 41.7, whereas for Swiggy the scores were from 48.8 to 42.4. In order to address the building paranoia around the virus, the food delivery platforms began an ...

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